Sell Successfully to Retail
Gain the knowledge & tools your business needs to become a supplier of choice to Food & Beverage retailers.
Hosted by OMAFA
5-Part Workshop Series:
Workshops are 8:30am - 12:30pm (EDT)
- Mar 25 - Consumers & Customers: Satisfying Both
- Apr 1 - Getting on the Shelf: Building Relationships with Customers
- Apr 8 - Winning in Retail
- Apr 15 - Let's Talk Numbers
- Apr 22 - Getting off the shelf: Consumer Marketing
Live-facilitated online (will NOT be recorded).
Register now for the Sell Successfully to Retail program to get access to:
- A series of highly-reviewed, small online group workshops, led by industry experts from the food and beverage retail sector.
- Easy to implement tools and templates that you can immediately use in your business.
- Up to 4-hours of 1-on-1 coaching with industry experts to help you turn learning into action
By registering, a company commits to attending all workshops. Different people can be sent to different workshops (max. 1/workshop/company).
FEE: $500 (+HST) per approved participant company. Only companies registered and headquartered in ONTARIO are eligible to attend. Max 1 seat per company.
Learn more about what you will gain by attending from lead facilitator, Peter Chapman: https://youtu.be/Ksb2Bs8bz_c
Facilitators
Founder, SKUFood Peter Chapman
Peter’s career in retail started at a store where he learned the importance of listening to consumers and the challenges of implementing strategies at retail. He went on to work with Canada’s largest food retailer, Loblaws for 19 years. While with Loblaw, Peter was responsible for produce, deli, home meal replacement, seafood, floral and lawn & garden in Atlantic Canada. After leaving Loblaw, Peter has had the privilege of working directly with producers and processors who want to increase their sales. Through his company, SKUFood, Peter uses his proprietary C.A.R.T. process to help producers, processors and audiences sell more of their great products. An in-demand sector expert, he has shared his expertise through conference keynotes and workshops for the private sector, agri-food businesses, industry associations and government agencies.
Alan Archibald
As former CEO of Lochiel Enterprises Ltd., Alan guided St. Mary’s River Smokehouses for 12 years until its sale to Cooke Seafood in late 2017. St Mary’s was Atlantic Canada’s largest Atlantic salmon smoking operation focused on the grocery segment. As a leading private label manufacturer of smoked seafood items for Loblaws, Sobeys and Metro, it was a leading co-packer in the seafood category for much of its 20-year existence. St. Mary’s won a Best New Product Award at the International Boston Seafood Show in 2013. He also spent 12 years with Clearwater Fine Foods in a variety of senior management roles including Director-North American Sales & Marketing and Director-New Product Development.
Registering is easy!
Simply click the button below to get started.
The system will lead you through a couple of steps. Please follow all of these:
- Click on Enroll Now
- Set up your account (first visit only)
- Provide demographic data
