Description

September 25, 2025 from 6:30 p.m. to 8:30 p.m., on Zoom

Hosted by CBDC Southwest

Your website isn’t just a digital brochure—it’s your 24/7 salesperson. But if it’s not converting visitors into inquiries, bookings, or sales, you’re not just losing traffic… you’re losing opportunities.

This interactive workshop is built for service providers, consultants, and small business owners who want to make their websites work harder and smarter. You’ll learn how to see your site through your visitors’ eyes, uncover what’s turning them off, and apply proven techniques to turn casual browsers into loyal customers.

Whether you’re selling services, products, or just want more people to reach out, you’ll leave with practical tools to boost your conversion power—no coding or tech wizardry required.

By the end of this workshop, participants will be able to:

1.    Understand what truly drives website conversions—from first impressions to emotional decision triggers. 
2.    Evaluate how well your current website is converting and spot opportunities for improvement. 
3.    Identify and fix common conversion blockers 
4.    Apply practical techniques to improve Like–Admire–Trust, the 3 key stages that move visitors closer to saying yes.

Facilitator

Hayley Bohan

With nearly 20 years in senior marketing roles, this award-winning marketer has shaped beloved brands like Moose Light, Alexander Keith’s, and Swiss Chalet. In 2017, she launched Marketing On Purpose to help small businesses build standout brands. She’s led brand launches, repositioning, and hundreds of campaigns across TV, radio, digital, and more. Creator of the Brand-Worth-Loving Method and the ACRE Growth System, she helps businesses craft their digital voice, boost engagement, and build marketing plans for meaningful growth.

Registering is easy!

Simply click the button below to get started.

The system will lead you through a couple of steps. Please follow all of these:

  1. Enroll and pay (or apply a coupon)
  2. Set up your account (first visit only)
  3. Provide demographic data
  4. Receive Zoom link and Calendar event by email
Enroll Now