Looking to grow beyond your current market?

This practical workshop series helps established New Brunswick businesses assess their readiness, explore and compare new market opportunities, use digital tools to support research and decision-making, reach new customers, and prepare for expansion across Canada or internationally.

Choose the workshop that best fits your current needs, or register for all four to build a more complete market diversification approach. Topics include growth readiness, market research and validation, digital marketing, and export preparation.

Each session includes practical digital and analogue tools, worksheets, and clear next steps you can apply directly to your business.

Who Should Register?

These workshops are designed for established New Brunswick businesses that have been operating for at least one year and have financial statements available.

Participants should be ready to :

  • Review their current performance

  • Assess their capacity for growth

  • Explore realistic opportunities to reach new customers or markets

Instructors

Janice Goguen

Janice Goguen, Market Expansion Strategist Janice Goguen, Co-founder of OLIVA Strategies brings an impressive global background in business development to her consulting roles. She has more than 25 years of experience in federal economic development in the areas of entrepreneurship, policy and international trade. Since launching her consultant practice in 2013, Janice has provided advice and coaching to dozens of organizations and companies seeking to acquire the skills and know-how to launch and grow their businesses. She has developed and delivered numerous training workshops and webinars on market-development topics and has coached several SMEs in the execution of their export plans. Janice is known for her solid, evidence-based approach to business development and her ability to match businesses with the opportunities that are right for them.

Jonathan Keeley

Jonathan Keeley is an entrepreneur, marketing strategist, and co-founder of VIVIFY Creative Group, an integrated marketing agency based in New Brunswick. He works with businesses, organizations, and institutions to develop marketing, branding, and growth strategies focused on practical and measurable outcomes. Through his leadership role at VIVIFY, Jonathan works across business strategy, brand positioning, digital marketing, customer experience, and organizational development. He is also pursuing an MBA to further deepen his expertise in management, strategy, and operations. As an instructor, Jonathan takes a practical and accessible approach, drawing on real-world situations, actionable tools, and methods participants can apply directly within their own organizations.

Prefer to choose your own?

Select any workshop below to enrol individually.

FAQ

  • Do I need to register for all four workshops?

    No. Each workshop is designed to stand on its own, so you can choose the topic that best fits your current needs. However, we do encourage participants to attend the full series if they want to build a more complete market diversification approach.

  • Who are these workshops for?

    The series is designed for established businesses that have been operating for at least one year and have financial statements available. Examples and tools will be relevant to a range of business models, including B2B, B2C, product-based, and service-based businesses.

  • Do I need to be ready to export to participate?

    No. The series covers different types of market expansion, from reaching new customers and exploring new sales channels to expanding across Canada or internationally.

  • Why do I need financial statements?

    Some activities will help you assess your business’s capacity for expansion. Your financial statements are for your own reference only and will not be shared with LearnSphere, facilitators or other participants.

  • Do I need experience with digital tools or AI?

    No. The workshops are designed to be practical and accessible. Digital tools, including AI, will be introduced where relevant to support research, planning, decision-making and marketing.

  • What will I leave with?

    Each workshop includes practical digital and analogue tools, worksheets and clear next steps you can apply directly to your business and market expansion goals.