Description

Wednesday October 7, 2026
From  9 a.m. to 12:30 p.m. , on Zoom

This workshop helps participants determine whether they have the operational, financial and customer foundations required to pursue a new market. The session connects growth ambition to practical readiness before resources are committed.

By the end of this workshop, participants will be able to:

  • Assess their current operational, financial and customer capacity. 
  • Determine the questions and gaps to address before pursuing market expansion.
  • Apply digital tools to help assess their capacity for growth and track progress.

 


Facilitator

Janice Goguen

Janice Goguen, Market Expansion Strategist Janice Goguen, Co-founder of OLIVA Strategies brings an impressive global background in business development to her consulting roles. She has more than 25 years of experience in federal economic development in the areas of entrepreneurship, policy and international trade. Since launching her consultant practice in 2013, Janice has provided advice and coaching to dozens of organizations and companies seeking to acquire the skills and know-how to launch and grow their businesses. She has developed and delivered numerous training workshops and webinars on market-development topics and has coached several SMEs in the execution of their export plans. Janice is known for her solid, evidence-based approach to business development and her ability to match businesses with the opportunities that are right for them.

Jonathan Keeley

Jonathan Keeley is an entrepreneur, marketing strategist, and co-founder of VIVIFY Creative Group, an integrated marketing agency based in New Brunswick. He works with businesses, organizations, and institutions to develop marketing, branding, and growth strategies focused on practical and measurable outcomes. Through his leadership role at VIVIFY, Jonathan works across business strategy, brand positioning, digital marketing, customer experience, and organizational development. He is also pursuing an MBA to further deepen his expertise in management, strategy, and operations. As an instructor, Jonathan takes a practical and accessible approach, drawing on real-world situations, actionable tools, and methods participants can apply directly within their own organizations.

Registering is easy!

The system will lead you through a couple of steps. Please follow all of these:

  1. Click on Enroll Now
  2. Set up your account (first visit only)
  3. Provide demographic data
  4. Register to receive Zoom link and Calendar event by email


    5. Please note that all workshops are live-facilitated, and will not be recorded.
Enroll Now